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NATURAL CHOICE

Gender bias detox juice with the theme of juice detox cleanse. The concept is about eliminating gender bias even if gender equality has come a long way. There still is some gender bias views in our unconsciousness, and for that reason, Neutral Natural is the ideal brand for detoxing and cleansing cleanings gender bias. The purpose of it is to create something that can be seen everywhere and have a sense of a new “hip” thing that healthy life style consumers can relate to.

ART DIRECTION 

Scott Laserow
Tyler School of Art / Spring 2016

COMPONENTS 

Advertising campaign

Bottle designs
Transit shelter advertising
End cap advertising

Instagram feed

HYEREE YANG      Graphic & Interactive Design