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SUGAR DADDY

Sugar Daddy is a concept restaurant developed with the purpose tofo providinge a high-end, sophisticated classy restaurant, with a mischievous twist. The entire business itself is a restaurant and bar that serves fine dining and upscale drinks, while incorporating the theme of money. It also includes urban hip-hop elements, as the menu items are named after famous rap songs and lyrics.

 

ART DIRECTION 

Paul Sheriff
Tyler School of Art / Fall 2015

COMPONENTS 

Identity, Menu, Packaging, Collateral

Collateral packaging

HYEREE YANG      Graphic & Interactive Design